Sitre is a Danish intimacy and wellness brand founded by Cecilie Hjelmager and Julie Herskin. The brand was created from a desire for a more honest, inclusive, and caring approach to intimacy.

Sitre develops intimacy essentials that support confidence, connection, and wellbeing. The products are designed for everyone, regardless of sexuality, age, gender, or body. The brand treats intimacy with respect and presents it as part of overall wellness.

All formulas are developed with leading experts in Denmark. The products are made in Europe, vegan, allergy-friendly, pH-balanced, and dermatologically tested. They do not contain glycerin, perfume, parabens, or other disrupting ingredients. The packaging is made from recycled plastic and FSC-certified materials.

Sitre fits naturally in concept stores, wellness boutiques, pharmacies, and salons that value mindful self-care and modern intimacy.

JL Beauty is the official distributor of Sitre in the Netherlands.

If you would like to stock Sitre in your store or salon, please use the contact form at the bottom of this page or send us an email via the contact page for wholesale information and partnership opportunities.