About Us
JL Agency is a beauty agency and distribution partner operating in the Benelux. We collaborate with salons, spas, hotels and perfumeries that are looking for distinctive beauty brands with strong aesthetics, high-quality formulations and proven commercial value. We represent a carefully curated selection of beauty brands that stand out in formulation, design and brand storytelling. Brands that feel at home in premium environments and contribute to both an elevated customer experience and healthy retail or treatment-room turnover.
When you work with JL Agency, you are not partnering with a standard supplier, but with an engaged and knowledgeable beauty partner. We support you in selecting the right brands and guide you through a successful introduction and long-term development of your assortment.
Our support includes:
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personal advice on brand and assortment selection
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guidance on retail performance, positioning and pricing strategy
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product training and education for you and your team
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commercial activations and marketing support
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a long-term partnership focused on sustainable growth
We look beyond the product itself and actively think along about how each brand can perform at its best within your concept and target audience.
Our way of working
We believe in long-term collaborations built on trust, quality and transparency. For this reason, we work with a selective number of retail partners per brand and carefully protect brand positioning. This ensures that each brand remains exclusive, relevant and commercially strong.
With years of experience in the beauty industry, a strong understanding of market dynamics and a personal, hands-on approach, we are a reliable partner for professionals who want to grow their business with confidence.
Together, we build brands that align with your vision and enhance the experience of your customers.